America’s favorite fishing lure, company founded in 1961 by George Perrin in Fort Smith, Arkansas as a custom injection molder. Company has been making lures for years and know that body shape, color, and sound are vital to catch any bass in any kind of water. My tackle box is just filled with rebels because of the huge selection to choose from. Great lure to use on bass, whether you’re looking to fish in deep water for smallmouth bass or shallow for largemouth bass. I have to say this is my favorite lure company out of all them, their lures hold up really well and catch a lot of fish.