By far the most deadly soft plastic bait to use on bass and my favorite. Just like the modo says, fish bite and won’t let go. Berkley has spent years trying to perfect the sent and obtaining the right colors to increase the attraction power. By studying bass in the lab and then testing their baits in the water, they have been able to deliver the most consistent effective artificial baits in the world. With the right weight jig head, there’s nothing stopping you from catching that huge bass.